Case Study: a big 4 consulting firm boosts Marketing Cloud lead scoring and sales insights with SalesWings

How a Big 4 consulting firm is leveraging the power of SalesWings’ behavioral data and lead scoring to elevate their Marketing Cloud

a big 4 consulting firm was challenged with a lack of website tracking and lead scoring after implementing Salesforce Marketing Cloud. This absence of behavioral data prevented their marketing automation from reaching its full potential and left their sales representatives without critical insights for closing deals. They sought a solution to gain visibility into marketing engagement and prioritization.

The firm implemented SalesWings' B2B Studio to capture critical behavioral data. The solution provided them with lead scoring, tagging, and reporting, which enabled them to create unified customer profiles, calculate accurate campaign ROI, and equip sales with rich insights. As a result of working with SalesWings, the firm achieved a 44% higher open rate, 2x higher click-through rates, and a 30% increase in sales opportunities.