Case Study: Acquirent achieves data-driven sales efficiency and doubles connections with Salesvue

How Math of Sales Identified Problems and Solutions

Acquirent, a 14-year-old outsourced sales firm in Evanston, Illinois, was overwhelmed by volume and lacked a methodical way to handle inbound demand — a client sent 3,000 leads per month but reps were cherry-picking, Salesforce campaign management was slow, and Acquirent didn’t know its “math of sales” (how activities convert to conversations, leads and sales). To fix this they implemented Salesvue on top of Salesforce to add cadence-driven workflow automation and clearer campaign management.

Using Salesvue, Acquirent quickly trained reps on a results-based workflow and A/B testing, which doubled connections and drove activity to about 160 selling activities per day (3,200 per month). Salesvue gave real-time analytics (90% of conversations reached five days into the plan and clear rep-level conversion rates such as 1 lead per 10 activities vs 1 per 25), enabling targeted coaching, faster campaign pacing and improved client revenue.

Acquirent

Geoff Winthrop

Executive Vice President