Salestrail
8 Case Studies
A Salestrail Case Study
Lyyti, an event management software company, was struggling to effectively track their sales team's outbound calls. They needed to measure call activity to understand how many calls were needed to book meetings and close deals, but found the manual process of logging every call into Salesforce to be a significant daily challenge. They sought a solution to track and update these sales activities more efficiently.
Salestrail provided a solution that automatically bridged the gap between Salesforce, email, and mobile activities. Their software logged calls automatically and provided an easy interface for creating tasks. As a result, Lyyti's Sales Director gained full visibility over his team's client interactions, allowing him to provide more constructive feedback. This enabled the company to finally achieve the comprehensive oversight they needed to drive sales performance.
Antti Heikkilä
Sales Director