Case Study: Acronis (Customer) Scales Global Demand Generation and Builds $15M Pipeline with Salestools (Solution Provider)

How Acronis scaled Demand Generation with Salestools and became to become a Unicorn

Acronis, a market leader in enterprise online backup with 5 million customers across 145 countries, needed to scale Demand Generation and support a global sales and partner network with reliable, worldwide data. To solve this, Acronis partnered with Salestools to source new opportunities from their website and enrich and sync lead and account data directly into Salesforce so they could discover companies that weren’t entering their marketing funnel.

Salestools implemented website lead sourcing and Salesforce data enrichment that fit Acronis’s global workflow, improving data quality for sales and partners and uncovering previously missed prospects. As a result, Acronis transformed how it uses data over four years and generated over $15 million in pipeline with Salestools in the last year, helping sustain its market leadership.

Acronis

Alexander Mimin

Global VP of Sales