Case Study: Tryg Forsikring achieves record sales growth and team motivation with SalesScreen

Tryg Forsikring - Customer Case Study

Tryg, a leading insurance provider operating across Norway, Denmark and Sweden and serving over 150,000 customers, faced an outdated, homemade sales-measuring tool that only recorded transactions and provided no performance indicators, real-time tracking, or ways to run motivating competitions. Managers struggled with messy spreadsheet reporting and limited visibility into rep performance, making it hard to drive consistent sales improvement.

By implementing SalesScreen, Tryg gained real-time dashboards, budget charts, live recognition alerts, gamified competitions, easy exports and a mobile app—making sales data intuitive and accessible. The result was measurable: higher revenue, record-setting sales, stronger teamwork and motivation across offices, simpler reporting and less managerial stress.

Tryg Forsikring

Stian Rorby

Marketing Manager