Case Study: SpareBank 1 achieves real-time data visibility, a performance-driven culture, and higher sales with SalesScreen

Sparebank 1 - Customer Case Study

SpareBank 1 Customer Center is the bank’s main customer care hub in Norway, handling roughly 300,000 customer cases a year and selling a range of banking and insurance products. With outdated, homemade measurement tools and manual spreadsheet entry, managers lacked real-time visibility into performance and training needs; reporting was slow, data was often missing, and sales reps were unmotivated and inconsistent about logging activity.

Implementing SalesScreen replaced tedious spreadsheets with an intuitive platform that visualizes data in real time, automates reporting, and powers leaderboards, instant notifications and gamified competitions. The bank built a tailored training and coaching program around the tool, enabled reps to set personal budgets from transparent forecasts, and increased recognition (including CEO engagement). The result was higher engagement and data accuracy, stronger coaching outcomes, improved sales performance (with some products outperforming forecasts) and a clearer performance culture.

SpareBank 1

Siri Søyland

Sales Manager