Case Study: Social Blue achieves 200% engagement across offices with SalesScreen

Social Blue - Customer Case Study

Social Blue is a social media marketing agency of 70 specialists (20 nationalities) operating from offices in the Netherlands, UK, Canada and New Zealand, generating 7.5 million leads per year for 150 clients. Their challenge was connecting dispersed teams, creating team spirit across time zones, and surfacing Salesforce activity so reps would engage with each other’s work and consistently log their activities.

They implemented SalesScreen — a gamified, Facebook‑style feed that broadcasts wins and activities across offices. Engagement rose 200%, the CEO and entire team check it daily, and about 85% of newer reps now enter activities into Salesforce without prompting. The platform simplified oversight (allowing leadership to use Salesforce only weekly), uncovered cross‑office opportunities, and drove a fun, competitive culture that improved efficiency and CRM adoption.

Social Blue

Bart Kramer

Chief Sales Officer