Case Study: GWI doubles SDR pipeline with SalesScreen

GWI grows SDR pipeline from $2.4M to $4.3M with SalesScreen

GWI, a global SaaS market research firm, faced the challenge of motivating and tracking its fast-growing, global Sales Development team. Their previous method of using manual whiteboards for competitions was inconsistent and failed to provide clear ROI insights for leadership. They turned to SalesScreen's gamification platform to solve this problem.

SalesScreen provided a data-driven solution that streamlined competition tracking and performance analytics. By implementing SalesScreen, GWI boosted SDR activity by 30% and increased opportunities by 20%. Most significantly, their SDR-driven pipeline grew from $2.4 million to $4.3 million, effectively doubling in a matter of months.

GWI