Case Study: Now Communications achieves 25% sales growth and $100K+ annual savings with SalesRabbit

Now Communications - Customer Case Study

Now Communications, a Tempe, AZ–based door-to-door sales organization selling DIRECTV and AT&T with roughly 250 sales reps, faced a culture of volume-over-quality that produced low-value customers, high attrition costs, and heavy print and admin overhead. CEO Jon Shields wanted a single, customizable sales enablement app to digitize agreements, training and sales materials, reduce customer acquisition costs, and drive better rep behavior — and selected SalesRabbit to meet those needs.

SalesRabbit configured a one-app solution that recreated Now Communications’ sales workflow, automated electronic customer agreements, and introduced new metrics (QSI and TSI) plus live leaderboards and a media library for training and collateral. The platform shifted rep behavior toward higher-quality accounts, helped the company become a top DIRECTV dealer, and delivered measurable gains: sales increased 25%, printing savings of $7,000 annually, and more than $100,000 in reduced attrition/chargeback costs, while streamlining processes and scaling training across regions.

Now Communications

John Shields

Chief Executive Officer