Case Study: uteDESIGN streamlines custom pergola sales with SaleSqueze's live 3D configurator

uteDESIGN launches live 3D pergola configurator in 7 days with SaleSqueze

uteDESIGN, a Norwegian pergola and outdoor room manufacturer, faced the challenge of helping buyers visualize and configure complex made-to-measure products online. Their customers found it difficult to settle on model, size, and side enclosures from words or static images alone before making a purchase call. They implemented a live 3D pergola configurator from the vendor SaleSqueze to address this.

The solution from SaleSqueze was a live 3D configurator that allows buyers to drive the entire design process themselves on screen. It enables them to choose the model, type, size, colour, side enclosures, and lights, with the pergola redrawing in 3D in real-time. This allowed buyers to settle on their complete design before the first call with the company. The configurator is part of the broader SaleSqueze system that also handles pricing, branded quotes, and integrations.

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