Case Study: D&I Home Improvements shortens garden room sales cycles with SaleSqueze's live 3D configurator

D&I Home Improvements shortens sales cycles from 6 weeks with SaleSqueze

D&I Home Improvements, a UK-based company selling premium garden rooms, faced a lengthy sales process. Their challenge involved relying on brochures and follow-up calls for every inquiry, resulting in six-week sales cycles where potential buyers would shop around with other dealers. They implemented a live 3D configurator from the vendor SaleSqueze to address this.

The SaleSqueze solution allowed buyers to design their garden room in 3D, selecting the footprint, cladding, glazing, and electrics while seeing the price update in real-time. This meant every lead arrived with a fully designed product, qualifying the buyer upfront. The result was a dramatically collapsed sales cycle, reduced from six weeks down to a single site visit per qualified lead, as visits now started with a buyer-approved specification.

D&I Home Improvements