Case Study: Freeeway boosts lead generation and research speed with SalesPort

Generating leads with live signals and accurate data

Freeeway, a global IoT connectivity and SaaS provider, faced a challenge in efficiently generating leads after a sales team reorganization. Their previous tool, Cognism, failed to provide accurate contact data for small and medium-sized enterprises, which were a key market for them. This forced the lean team to spend excessive time on manual research.

To solve this, they implemented SalesPort, using its AI Sales Research and contact finder tools. The solution delivered verified email addresses in seconds instead of minutes, drastically cutting research time. This enabled the team to build targeted lists and launch successful outreach campaigns, resulting in double the lead accuracy compared to their previous tool and opening doors to major accounts like Schindler Elevators.

Freeeway

Diogo Malaquias

International Business Developer