Case Study: Detroit Radiator Corporation transforms customer service and boosts productivity with SalesPad

Detroit Radiator Corporation - Customer Case Study

Detroit Radiator Corporation, based in Romulus, Michigan, manufactures and distributes aftermarket cooling solutions for heavy-duty transportation and related industries. As the company grew rapidly and served about 30,000 customers from eight warehouses, its customer service team needed real-time access to inventory, customer, and order data to meet a two-business-day delivery promise across the lower 48 states. Detroit Radiator Corp. used SalesPad Desktop and DataCollection to help manage its high-SKU, high-velocity business.

SalesPad implemented a more streamlined customer service and manufacturing workflow by giving CSRs a holistic, tab-based view of customers and inventory, enabling fast order entry, lot and serial tracking, warranty tracing, and automated BOM routing to production. The result was faster order processing, improved inventory visibility, and greater productivity: CSRs were able to process orders in about 90 seconds, and the team scaled from 2 people handling 60 calls per day to 10 people taking more than 400 calls per day while keeping headcount lean.

Detroit Radiator Corporation

David Bitel

Chief Operating Officer