Case Study: Sundance Lending closes more loans and builds happier client relationships with Salesmsg

How Sundance Lending uses SMS and video email to generate leads, close loans, and create happier clients

Sundance Lending, founded by Stacey Van Roosendaal, needed a better way to attract and nurture leads, keep clients informed, and manage communication without spending all day on the phone. As a solo mortgage professional dealing with anxiety around constant client interaction, she looked for a simpler SMS and video email solution to support prospecting, follow-up, and relationship-building.

With Salesmsg integrated with ActiveCampaign, Sundance Lending used automated SMS, canned messages, out-of-office replies, and video-based drip campaigns to streamline client and referral partner communications. Salesmsg helped Stacey reduce stress, improve response handling, support an assistant across multiple channels, and buy back her evenings—while also contributing to growth strong enough for her to close 100 loans in her first year and cut her workday from 7:00 AM–9:00 PM to 9:00 AM–5:00 PM.

Sundance Lending

Stacey Van Roosendaal

Founder