Case Study: StoryAthlete boosts sales and support response rates with Salesmsg

How StoryAthlete Converts Cold Facebook Ad Traffic Using SMS as a Sales and Support Tool

StoryAthlete, founded by Ryan Fletcher, needed a better way to convert cold Facebook ad traffic, answer prospect questions, and manage the flood of inbound SMS conversations that were starting to happen as interest in its classes and products grew. The team was trying to build trust quickly with skeptical leads while avoiding the inefficiency of handling everything from a personal cell phone, which made it hard to scale and keep contacts organized.

Using Salesmsg, StoryAthlete set up SMS as a sales and support channel, added “text me your question” prompts on landing pages, and used canned responses to handle repeated objections faster. Salesmsg helped Ryan save 3–4 hours per week, supported a 12–13% opt-in rate on one page, and contributed to roughly 80% of text conversations coming through to sign up, while also improving support response rates and speeding up the sales cycle.

StoryAthlete

Ryan Fletcher

Founder