Case Study: SaaS Academy cuts no-shows by 20% and adds $90K in monthly revenue with Salesmsg

How SaaS Academy cut no-shows by 20% while adding an extra $90K in monthly revenue

SaaS Academy, a coaching company helping software founders scale to $10M ARR and beyond, wanted a better way to reduce demo no-shows and improve sales follow-up. The team uses Salesmsg as part of its sales stack alongside Pipedrive and other tools, with SMS becoming a key channel in its inbound demo process.

By implementing Salesmsg for automated booking confirmations, one-hour reminders, and fast follow-up across texts, email, and LinkedIn, SaaS Academy cut demo no-shows by about 20% and improved response rates. Salesmsg now helps generate an estimated $90,000 in additional sales each month, while also standardizing team messaging and speeding up lead response.

SaaS Academy

Wendell Scott

Sales Manager