Case Study: Electrum improves customer communications and appointment show-ups with Salesmsg

How Electrum Leverages 100+ Aircall / Salesmsg Numbers From Lead Conversion To Fulfillment

Electrum, a Los Angeles-based clean energy company helping homeowners choose the best electrification solutions, needed a more flexible and accountable way to manage customer communications as it grew. Before switching, the team used RingCentral for calling and texting, but it wanted better integrations with its CRM, Pipedrive, and a simpler way for client-facing teams to communicate without extra manual work. Salesmsg provided the texting side of that workflow.

Electrum implemented Salesmsg alongside Aircall, using it directly inside Pipedrive for sales, fulfillment, and installation teams. With nearly 100 active Salesmsg numbers, shared inboxes, appointment reminders, and SMS updates for installers and customers, Electrum improved follow-up speed, reduced no-shows, and kept projects on track. Patrick Crowley said Salesmsg was reliable and saved time for reps, helping the company communicate faster and more effectively throughout the lead-to-fulfillment process.

Electrum

Patrick Crowley

Director of Sales and Operations