Case Study: Kleenoil achieves 13% sales efficiency boost with Salesmate

How Kleenoil achieved 13% increase in sales efficiency with Salesmate

Kleenoil, a leader in oil filtration equipment serving industries such as automotive, steel, cement, and power plants, was struggling to manage a steady flow of 5–6 bulk inquiries a day. Using manual spreadsheets and inconsistent follow-ups, the sales team had trouble tracking leads, maintaining accountability, and preventing opportunities from slipping through the cracks. Salesmate CRM was brought in to improve activity tracking, deal management, and email-based follow-up organization.

With Salesmate, Kleenoil centralized inquiry logging, scheduled reminders, and improved visibility into the sales pipeline so that every lead could be monitored and followed up on consistently. By streamlining sales processes and assigning data entry to a dedicated team member, Salesmate helped Kleenoil achieve better accountability, higher deal conversions, and around a 13% increase in sales efficiency.

Kleenoil

Ankrish Kapur

Director of Sales