Case Study: Petsonic boosts newsletter and abandoned cart conversions with SALESmanago

Using SALESmanago, Petsonic increases newsletter conversion by 13%, and the abandoned cart email conversion by 40% compared to the other systems

Petsonic, a Spanish ecommerce company specializing in pet products, needed a better way to expand communication channels, personalize content by pet type and preferences, improve assistance during the buying journey, and build loyalty and repeat purchases. Using SALESmanago marketing automation, they aimed to become more proactive with customer engagement and behavioral analysis.

SALESmanago implemented contact segmentation, lead nurturing, dynamic abandoned cart emails, web push notifications, A/B testing, and sales funnels, along with workflow campaigns and AI recommendations. The result was a 13% increase in newsletter conversion and a 40% increase in abandoned cart email conversion versus other systems, plus significantly stronger performance from abandoned cart emails, including 400% higher open rates and 1000% higher click-through rates compared with traditional newsletters.

Petsonic

Jordi Aymerich

Ecommerce Manage