Case Study: tuRodzinka.pl achieves 20% lead-to-registration conversion with SALESmanago

tuRodzinka.pl - Customer Case Study

tuRodzinka.pl, a family-focused service from Cyfrowe Wydawnictwa Edukacyjne, needed a way to turn anonymous visitors into registered users while also increasing engagement on its platform. SALESmanago Marketing Automation helped the company address the challenge of selling ad space to brands rather than products to end users, while building a larger, more active contact database.

SALESmanago implemented gated content forms, segmentation by child age group, personalized lead nurturing, and sales funnels to track user behavior and conversion paths. The results included a 20% conversion rate from leads to registered users, plus a 400% lift in open rates and a 900% increase in click-through rates for personalized automated emails versus mass mailings.

tuRodzinka.pl

Daniel Kotliński

Marketing Leader