Case Study: Trionic achieves 400% ROI with SALESmanago Marketing Automation

Trionic company - Customer Case Study

Trionic company, a provider of high-quality modern walking support products like the Trionic Veloped and Trionic Walker, needed a better way to market to very diverse customer groups across 12 countries. Their challenge was to tailor messaging to different ages, conditions, and buying timelines, since the sales process could take anywhere from a week to a year. SALESmanago’s marketing automation platform was used to help manage personalization, segmentation, and communication across channels.

SALESmanago implemented lead-generation forms, automatic segmentation, and campaigns that guided prospects through the sales funnel based on their actions and interests. The results were strong: Trionic reported a 400% ROI from marketing automation, 1300% higher conversion from SALESmanago leads versus website traffic, 100% higher conversion in catalogue-download campaigns, 53% open rates for dynamic emails, and 250% higher CTR for dynamic emails compared to mass emails.

Trionic company

Johan Kuikka

Chief Executive Officer