Case Study: TopSilver achieves 1187% higher CTR with SALESmanago Marketing Automation

TopSilver - Customer Case Study

TopSilver, a producer and distributor of stylish silver jewelry, needed a better way to retarget the many visitors who browsed its online store but did not complete a purchase. The company also wanted to improve personalization and reach customers through an additional communication channel, so it turned to SALESmanago Marketing Automation.

Using SALESmanago, TopSilver implemented a quick retargeting setup that analyzed customer visits and automatically sent emails with viewed products, along with Web Push notifications featuring static and personalized offers. The solution was launched within the first month and delivered strong results: email campaigns achieved a 48% open rate and 17.1% click-through rate, with CTR 1,187% higher than mass emails, while Web Push reached a 52.73% open rate and 9.09% CTR.

TopSilver

Katarzyna Samorajczyk

Owner