Case Study: Top Ideas Digital achieves 115% turnover uplift with SALESmanago

Top Ideas achieves 115% turnover uplift month to month, thanks to SALESmanago holistic approach to marketing automation rules and segmentation

Top Ideas Digital, a Vienna- and Munich-based marketing and consulting agency, needed a reliable way to implement best-practice marketing automation, improve the online shop’s turnover, increase renewals from offline to online customers, and deliver personalized offers and recommendations based on customer behavior. To address this, the company turned to SALESmanago for a holistic marketing automation approach.

SALESmanago implemented behavior-based automation, segmentation, personalized banners, email campaigns, landing pages, A/B/X testing, social proof widgets, web push notifications, and lead-generation tools to optimize the customer journey and boost sales. The results were strong: Top Ideas Digital achieved a 115% month-to-month turnover uplift, a 97% CTOR for emails sent to clients in the renewal period, a 74% increase in open rate for dynamic behavior-based emails versus blast emails, and a 17% higher conversion rate from behavioral pop-ups.

Top Ideas Digital

Janina Kaneva

Chief Operating Officer