Case Study: Krakvet boosts email marketing performance with SALESmanago

Thanks to the use of automated 1-to-1 emails, Krakvet achieves a 796% higher CTR and 3617% higher open rate compared to mass emails

Krakvet, a pioneer and leader in the e-commerce pet market, needed to keep email marketing engaging, automate marketing processes, and deliver personalized offers at the right time. The company partnered with SALESmanago to improve customer communication and better manage its growing online sales activities.

Using SALESmanago’s lead generation, automation, segmentation, custom audience, and dynamic email capabilities, Krakvet personalized messages based on customer behavior and funnel stage, including abandoned-cart campaigns. As a result, SALESmanago helped Krakvet achieve a 796% higher CTR, a 3617% higher open rate for automated 1-to-1 emails versus mass emails, and a 27% increase in contacts over 12 months.

Krakvet

Bogusława Kowalewska

Head of Marketing