Case Study: Taiwangun Boosts Engagement and Contact Base with SALESmanago

Taiwangun - Customer Case Study

Taiwangun, an e-commerce distributor of replicas, tactical equipment, and ASG accessories, needed a way to better engage a limited audience, personalize its offers, and keep interested visitors coming back. Using SALESmanago marketing automation, the company aimed to convert anonymous traffic into prospects and improve communication with contacts based on their interests.

SALESmanago implemented abandoned-cart reminders, product retargeting, automated segmentation, contact forms, welcome email sequences, and A/B testing. As a result, Taiwangun increased its contact base by 37% in one year, saw a 1200% higher CTR for Web Push notifications versus newsletters, and achieved 225% higher OR and 200% higher CTR for abandoned-cart emails, plus 208% higher OR and 300% higher CTR for product retargeting emails.

Taiwangun

Paweł Serafin

Sales Manager