Case Study: Sferis achieves 993% higher OR and 2384% higher CTR with SALESmanago

Sferis - Customer Case Study

Sferis is a fast-growing B2C online store selling consumer electronics, home furnishings, and hobby products. To better communicate with customers, personalize offers, and increase conversion from existing traffic, the company turned to SALESmanago Marketing Automation and dynamic email capabilities.

Using SALESmanago, Sferis implemented dynamic segmentation, personalized newsletters, web push notifications, and dynamic emails after site visits and abandoned carts, supported by AI recommendations from SALESmanago Copernicus. The results were strong: 993% higher open rate and 2384% higher CTR in dynamic emails versus mass mailings, plus 491% higher CTR in web push notifications.

Sferis

Ewelina Mucha

E-commerce Specialist