Case Study: Rowertour achieves 620% higher CTR with SALESmanago

Rowertour thanks to the use of automatic emails after the visit and abandoned cart, achieves 620% higher CTR in comparison to mass emails

Rowertour, a Polish cycling and sports retailer with over 30,000 products, wanted to increase new lead acquisition, better segment customers by cycling interests, improve live communication, and recover abandoned carts. Using SALESmanago, the company aimed to make its email marketing and customer engagement more effective while saving time and avoiding irrelevant content.

SALESmanago implemented pop-up contact forms, Live Chat lead capture, preference-based email segmentation, dynamic emails after website visits and abandoned carts, and web push notifications for promotions and new products. The results were strong: Rowertour reported 620% higher CTR for automatic emails versus mass emails, 260% higher CTR for web push notifications versus mass emails, 385% higher open rates for automatic emails, and 130% higher open rates for personalized emails compared with mass newsletters.

Rowertour

Katarzyna Sobieraj

E-commerce Specialist