Case Study: Preorder.pl achieves 258.43% higher conversion from dynamic emails with SALESmanago

Preorder.pl - Customer Case Study

Preorder.pl, a music and streetwear eCommerce retailer, needed a more effective way to manage email marketing, automation, and integration with its own online store. The company wanted to create more uniform communication across a very diverse audience, improve open and click rates, and deliver more personalized offers at the right time. It chose SALESmanago for its intuitive interface, ongoing development, and support, using the platform’s email marketing, automation, and web push capabilities.

With SALESmanago, Preorder.pl implemented AI-driven communication scenarios, including personalized email subjects via Email Subject AI Grader, dynamic product recommendations using Copernicus AI, and automated abandoned-cart workflows. The results were strong: 258.43% higher conversion from dynamic emails than previous campaigns, 159.7% year-over-year sales growth supported by SALESmanago, 644% higher open rates for post-visit dynamic emails, 1021% higher open rates for abandoned-cart emails, and 1400% higher CTR for post-visit dynamic emails compared with mass newsletters. The company also reported 183.92% higher average sales value from dynamic emails than from newsletters.

Preorder.pl

Daniel Jagusz

eCommerce specialist