Case Study: Perlas Network achieves 80%+ email open rates with SALESmanago

Perlas Network - Customer Case Study

Perlas Network, a broad retail and online lottery operator with more than 2,000 points of sale, needed to improve customer retention, track on-site behavior, and deliver more personalized communication across the player lifecycle. Using SALESmanago’s marketing automation and lead generation tools, the company aimed to build behavioral profiles, tailor messaging to interests, and communicate through the most appropriate channels.

SALESmanago implemented segmented email campaigns, automated follow-ups after website visits, registration reminders, birthday emails, web push notifications, pop-ups, and dynamic content tailored to user activity and lottery history. The results were strong: automatic abandoned lottery emails reached an 85% open rate, automated emails to new customers achieved 92% open rates, pop-up conversion was 250% above market average, and 79% of contacts were monitored through activity-based lead generation.

Perlas Network

Ramunė Tumasonytė

Digital Marketing Specialist