Case Study: Murator boosts lead generation and automation results with SALESmanago

Murator - Customer Case Study

Murator PROJECTS, a leading Polish supplier of ready-made house projects and consulting services for the construction and architectural industries, needed a better way to identify interested prospects, monitor website behavior, and organize lead handling across the sales process. SALESmanago’s marketing automation platform was used to support lead generation, customer segmentation, and sales workflow management.

SALESmanago implemented contact forms, on-site user segmentation, sales tasks and notifications, a visual sales funnel, automated email campaigns with discount coupons, and web push notifications for new projects and offers. The results were strong: automatic emails achieved 400% better efficiency than mass mailings, coupon emails delivered a 500% higher open rate than the market average, and web push notifications generated a 430% higher click-through rate than mass newsletters.

Murator

Łukasz Wilk

Project Manager