Case Study: Milword achieves 500% higher email open rates and 25% customer reactivation with SALESmanago

Milword - Customer Case Study

Milword, a military and outdoor retail shop, wanted to improve lead generation, win back inactive customers, and increase loyalty and repeat purchases. To address these goals, it worked with SALESmanago, using marketing automation tools such as pop-ups, web push notifications, live chat, and personalized email campaigns.

SALESmanago implemented dynamic product retargeting, automated follow-up emails, and RFM-based segmentation to reach abandoned visitors and inactive contacts with tailored offers like free shipping. The results were strong: automated emails achieved 500% higher open rates and 1000% higher click rates than mass mailings, 25% of inactive customers were reactivated, and automation generated 21% higher sales than standard campaigns.

Milword

Paweł Zarzycki

E-commerce Manager