Case Study: Miloo Home achieves higher email CTR and conversions with SALESmanago Marketing Automation

Miloo Home - Customer Case Study

Miloo Home, a B2C home and garden décor retailer, faced a long purchase cycle because customers typically browsed many products and often needed to consult with other household members before buying. To improve personalization and streamline email marketing, the company used SALESmanago Marketing Automation to analyze customer visits and shopping baskets.

SALESmanago implemented automated email journeys for abandoned carts and product-browsing retargeting, sending reminder emails with basketed products and, if needed, a follow-up discount code, as well as time-limited offers based on viewed items. The solution delivered strong measurable gains versus mass emails, including 607% higher CTR and 209% higher CToR for abandoned-cart emails, and 359% higher performance for visit-based emails, helping Miloo Home increase conversions.

Miloo Home

Marlena Żurawska-Szuter

Dyrektor E-commerce