Case Study: M2M Sistemas boosts CTR and newsletter performance with SALESmanago

M2M Sistemas - Customer Case Study

M2M Sistemas, a B2B company in Spain serving the printing industry, needed a better way to handle significant customer diversity and tailor communication to different needs. They turned to SALESmanago marketing automation to expand online communication, reach broader audiences, build brand awareness, automate marketing efforts, segment contacts, and personalize content based on behavior and preferences.

SALESmanago implemented dynamic 1:1 emails, abandoned cart emails, web push notifications, pop-ups, recommendation frames, personalized banners, RFM analytics, and loyalty programs. The results were strong: CTR for dynamic emails increased by 459% versus mass newsletters, OR for mass mailings rose by 250% thanks to RFM analytics and segmentation, conversion rate from SALESmanago was 215% higher than the standard rate, dynamic emails achieved a 51.6% OR, and push notifications delivered a 10.91% CTR.

M2M Sistemas

Miguel Blázquez

Chief Executive Officer