Case Study: Lyson achieves 300% higher email efficiency with SALESmanago

Lyson - Customer Case Study

Lyson, the beekeeping equipment company Tomasz Łysoń, wanted a better way to manage many language versions of its site, understand customer behavior, and improve sales conversions. Using SALESmanago marketing automation, the company aimed to build behavioral profiles for email, website personalization, call center use, and customer acquisition.

SALESmanago implemented segmentation based on interests and viewed products, language-specific contact forms, abandoned-cart recovery, product retargeting emails, live chat, web push notifications, and Facebook integration. The results included 300% higher efficiency of mass email communication versus the market average, a 50% increase in open rates for abandoned-cart emails, a 24% higher click rate in those messages than mass newsletters, and a 29.49% CTR in web push notifications.

Lyson

Maciej Bizoń

Shipping Specialist