Case Study: JEANS.CH boosts email open rates with SALESmanago

JEANS.CH - Customer Case Study

JEANS.CH, a Swiss online and stationary jeans retailer, wanted to better manage marketing across both channels while serving a diverse customer base with different brand and product interests. They needed to automate more of their communications, reduce manual work, and support omnichannel engagement with online and offline shoppers.

SALESmanago implemented advanced customer segmentation and dynamic content within its marketing automation platform, using behavioral, demographic, and transactional data, plus multilingual campaign setup. The solution enabled targeted offers, birthday vouchers, abandoned cart recovery, and product retargeting, resulting in significantly higher email marketing opens, clicks, and conversions compared with regular campaigns, and delivering fast ROI and steady growth.

JEANS.CH

Guido Weltert

Managing Director