Case Study: Gremi Media achieves 20x more effective communication with SALESmanago

Gremi Media - Customer Case Study

Gremi Media, part of the Gremi Group and publisher of titles such as Rzeczpospolita and Parkiet, needed a way to turn anonymous website visitors into identified leads while improving customer retention and personalizing a very broad publishing offer. SALESmanago Marketing Automation was brought in to help automate communication and capture more data from prospects and subscribers.

SALESmanago implemented behavioral segmentation, dynamic 1-to-1 emails after site visits, subscription renewal reminders, lead-capture forms, ebook downloads, and periodic dynamic newsletters tailored to customer interests. The results were strong: Gremi Group reported a 20x increase in communication effectiveness, 2,500% CTR growth for post-visit emails on eKiosk, 2,100% CTR growth for subscription prolongation emails, and 2,300% CTR growth for post-visit emails on eGazety, along with major increases in open rates.

Gremi Media

Paulina Chacińska

E-Commerce Specialist