Case Study: Freeshop boosts engagement and transactions with SALESmanago

Freeshop - Customer Case Study

Freeshop, a rapidly growing Italian online retailer of consumer electronics, wanted to increase conversion of anonymous visitors into identified, paying customers while competing against both local and international electronics sellers. Using SALESmanago, the company aimed to improve personalization, nurture new leads, and support the customer journey with more targeted marketing.

SALESmanago implemented dynamic abandoned cart emails, automated workflows, sales funnels, web push notifications, and behavioral segmentation to personalize communication and recover lost sales. The results were strong: Freeshop increased email CTR by 371%, grew the number of transactions by 185%, boosted its contact database by 200%, and saw web push CTR outperform mass mailings by 258%.

Freeshop

Vanessa Venturini

E-commerce specialist