Case Study: FEB achieves higher conversion and revenue with SALESmanago

Feb - Customer Case Study

FEB (Fabryka e-biznesu) is a Polish interactive agency with 10 years of international experience that helps startups and established companies grow sales through integrated digital marketing. As part of its work for e-commerce clients, FEB needed a way to combine traffic generation, lead qualification, database segmentation, and personalized communication into one marketing approach using SALESmanago marketing automation.

Using SALESmanago, FEB implemented automated one-to-one emails, web pushes, RFM-based behavior analysis, Custom Audiences integration with Facebook, and other e-commerce automation features to deliver more personalized campaigns. The results were strong: automatic mailing generated 500% higher conversion than mass mailing in one fashion client case, CTR rose by 150%, and revenue increased by 175% for a shoe retailer and by 165% for a book store client.

Feb

Anna Zybura

Head of Marketing