Case Study: Farmacia GT increases online customers and sales with SALESmanago

Farmacia GT increases the number of customers acquired online by 20% using lead generation pop-ups and grows total sales by 10% thanks to customer segmentation and dynamic emails

Farmacia GT, one of Spain’s leading online para-pharmacies, needed a more consistent way to educate customers, personalize offers, and build stronger relationships in a highly competitive market with low margins. To address these challenges, the company turned to SALESmanago Marketing Automation, using its platform and Prestashop integration to better understand visitor behavior and support more targeted marketing.

SALESmanago helped Farmacia GT implement customer segmentation, lead generation pop-ups, educational lead nurturing, segmented email campaigns, and dynamic abandoned cart rescue emails. The results were strong: a 20% increase in leads, a 10% rise in total sales, a 13% abandoned-cart email conversion rate, and conversion rates from SALESmanago campaigns that were 283% higher than other channels, with abandoned cart automation performing 433% better than regular mailings.

Farmacia GT

José Ignacio Velasco

Chief Executive Officer