Case Study: Energy Invest Group achieves 300% more leads with SALESmanago

Energy Invest Group - Customer Case Study

Energy Invest Group, a B2B company investing in photovoltaic and wind farms, needed a better way to identify which prospective investors were interested in specific opportunities, educate them at the right moment, and personalize communication throughout the decision-making process. To address these challenges, the company used SALESmanago marketing automation to improve lead generation, segmentation, and lead nurturing.

SALESmanago implemented analytics to track lead sources, segmented contacts by investment interest, added gated and exit-intent content forms to capture leads, personalized email communication by contact owner, and set up automatic alerts and educational campaigns for prospects. As a result, Energy Invest Group reported 300% more leads, 250% more new contacts in the database, 150% more customers, 60% higher webinar participation, and a 150% increase in sales.

Energy Invest Group

Piotr Lubelski

Chief Ethics & Compliance Officer