Case Study: Drogeria Pigment achieves 700% ROI growth with SALESmanago

Drogeria Pigment - Customer Case Study

Drogeria Pigment, a Polish natural and organic cosmetics retailer, wanted to activate loyalty program participants, increase sales and conversions from website traffic, acquire new customers, and better monitor transaction data. To address these challenges, they worked with SALESmanago and used its marketing automation platform to support customer engagement and sales growth.

SALESmanago implemented loyalty program automation, abandoned-cart recovery emails, advanced database segmentation based on browsing and transactional behavior, lead generation tools such as contact forms and web push, and a sales dashboard. The results were strong: Drogeria Pigment reported 700% ROI overall, 400% higher open rates for automated emails, 240% higher click-through rates in the loyalty program, and significantly better performance versus mass mailings.

Drogeria Pigment

Justyna Koclejda

Marketing specialist