Case Study: Domfan.pl boosts transactions by 140% with SALESmanago

Domfan.pl - Customer Case Study

Domfan.pl, a Polish e-commerce store selling home accessories, furniture, decorations, and electronics, wanted to improve and automate its email marketing while better converting anonymous visitors and inactive prospects. The company turned to SALESmanago Marketing Automation to replace manually created campaigns with personalized, behavior-based communication.

Using SALESmanago, Domfan.pl implemented dynamic 1-to-1 emails, cyclic newsletters with smart recommendations, pop-ups for anonymous users, a sales funnel, and win-back automation for inactive contacts. The results were strong: transactions increased by 140%, leads grew by 40%, retention improved by 81%, and conversion rate rose by 33% after the sales funnel and win-back programs were introduced.

Domfan.pl

Janusz Ratajski

Leading Manager