Case Study: Cosy Cott boosts sales by 22% with SALESmanago

Cosy Cott - Customer Case Study

Cosy Cott, a family-run e-commerce store selling handcrafted baby and infant comfort products, wanted to acquire customers early in the baby-layette journey and keep them engaged after birth. The company needed stronger lead generation, 1-to-1 personalization, abandoned cart recovery, and retargeting for visitors who showed interest but did not buy, using SALESmanago.

SALESmanago implemented automated, dynamic and personalized email campaigns, including abandoned-cart follow-ups, win-back messages, exit popups, and retargeting based on browsing behavior. The results included a 22% increase in sales, recovery of 22% of abandoned carts, 37% of new leads generated by SALESmanago, and much stronger campaign performance versus standard newsletters, with 435% higher open rate and 699% higher click-through rate.

Cosy Cott

Roza Aghasyan

Founder