Case Study: Confronter boosts communication efficiency by 700%+ with SALESmanago Marketing Automation

Confronter - Customer Case Study

Confronter, a financial comparison website, wanted to better segment leads by activity and acquisition source, personalize content, and communicate through multiple channels. SALESmanago Marketing Automation helped Confronter address these challenges with a marketing automation approach designed to improve communication efficiency.

SALESmanago implemented a 211-stage automated workflow that distributed content via email, SMS, and Facebook Custom Audience, while adjusting timing and channels based on user responses and acquisition source. The result was a 714% increase in CTR versus mass emails, and the workflow was launched in just 7 days, significantly improving personalized multichannel communication.

Confronter