Case Study: Claresa saves 31% of abandoned carts with SALESmanago

Claresa - Customer Case Study

Claresa, a beauty brand specializing in hybrid nail polishes and nail-care accessories, needed a way to recover lost sales from shoppers who added items to cart but left without completing checkout. SALESmanago helped the company address this abandoned-cart challenge with marketing automation focused on retargeting and personalized email communication.

SALESmanago implemented a three-step abandoned-cart workflow, sending emails 1 hour, 24 hours, and 48 hours after cart abandonment, with a discount code in the third message. The campaign recovered 31.27% of abandoned carts, with 19.67% recovered after the first email alone, and delivered strong engagement results: open rate up 218% versus the standard newsletter and CTR up 396% (CTR 5.56%).

Claresa

Agnieszka Weśniuk

Ecommerce Business Development Specialist