Case Study: Chroma boosts customer engagement and sales with SALESmanago

Chroma - Customer Case Study

Chroma, a leading European printing company, needed a better way to identify website visitors, segment them by interest, and improve email communication to match customer needs. Using SALESmanago Marketing Automation, Chroma aimed to increase lead generation, improve education for prospects who had not yet purchased, reduce abandoned carts, and strengthen loyalty through more relevant messaging.

SALESmanago implemented interest-based segmentation, automated lead nurturing, abandoned-cart emails, webinar invitations, discount-coupon campaigns, sales-funnel automation, and satisfaction surveys. The results were strong: webinar participation increased by 150%, segmented email CTR rose by 200% versus mass mailings, automatic email CTR increased by 300%, OR in automatic emails rose by 320%, and personalized abandoned-cart emails achieved a 350% higher OR than mass mailings.

Chroma

Paweł Smarzyński

Outbound Marketing Manager