Case Study: C21 Be Brave boosts email CTR and conversions with SALESmanago

C21 Be Brave - Customer Case Study

C21 Be Brave, a Madrid-based fashion and accessories e-commerce retailer, was struggling with low engagement and poor email performance from traditional bulk campaigns. Despite solid traffic, the company saw a large gap between visits and purchases, with low open rates, click-through rates, and conversions.

To address this, C21 Be Brave implemented SALESmanago Marketing Automation Platform to deliver dynamic 1-to-1 emails and abandoned cart rescue campaigns. SALESmanago helped drive strong gains, including a 463% increase in CTR and a 621% increase in conversion rate for abandoned cart emails, alongside major improvements in open rate, click-to-open rate, and overall sales performance.

C21 Be Brave