Case Study: BioBabalscy saves abandoned carts with SALESmanago

BioBabalscy - Customer Case Study

BioBabalscy, an organic farm and online shop for cereals, pasta and flour products, worked with SALESmanago to improve email marketing performance, acquire new customers, save abandoned carts, and increase lifetime value. The company wanted to raise conversion rates and grow revenue from marketing automation while building its contact database.

SALESmanago implemented marketing automation with pop-up contact forms, dynamic emails for recently viewed products and abandoned carts, a win-back campaign, and web push notifications. These efforts helped BioBabalscy save 15% of abandoned carts, generate 45% of online income from automation rules, increase newsletter sign-ups by 350%, and achieve much higher engagement, including 330% higher open rates and 630% higher click-through rates for abandoned-cart emails compared with mass mailings.

BioBabalscy

Filip Babalski

Manager