Case Study: Aumaerk boosts sales and cart recovery with SALESmanago

Aumaerk - Customer Case Study

Aumaerk, a high-quality meat producer serving both B2B and B2C customers, wanted to balance the needs of restaurants and private clients while growing its database and personalizing communications by region, interests, and purchase behavior. To support this, Aumaerk worked with SALESmanago and used the platform’s marketing automation tools to improve lead generation, website conversion, and customer journey management.

SALESmanago implemented customizable forms, automated abandoned-cart emails, behavioral and purchase-based segmentation, and personalized newsletters and workflows. The results included a 240% increase in website traffic conversion, 8% of all transactions supported by abandoned-cart automation, a 65% open rate for automated mailings, and a 377% increase in automated email CTR, showing a strong lift in engagement and revenue.

Aumaerk

Arvid Cartledge

Marketing automation specialist