Case Study: Ania Kruk achieves 62% higher conversion with SALESmanago AI personalization

Ania Kruk - Customer Case Study

Ania Kruk, a jewelry brand with a long family tradition, wanted to increase online sales, improve conversion from traffic, and drive more repeat purchases through better personalization. Working with SALESmanago, the company aimed to use dynamic targeting, product-based segmentation, abandoned cart recovery, and stronger email performance to reach customers with more relevant offers.

SALESmanago implemented dynamic segments, AI-powered recommendations via SALESmanago Copernicus, abandoned cart and win-back automation, exit-popups, and lifecycle campaigns such as lead nurturing and birthday messages. The impact was strong: a 77% increase in average email open rate, a 1218% lift in CTR for dynamic AI messages, a 62% increase in conversion, and a 248% increase in OR and CTR for segmented email campaigns versus traditional mass mailings.

Ania Kruk

Jan Sobieski

Head of e-commerce